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В ,jhm,t pf gjnht,bntkz dct frnbdytt bcgjkmpe.ncz djpvj;yjcnb bynthytn-vfhrtnbyuf, f bvtyyj ldf df;ys[ bycnhevtynf: rjyntrcnyfz htrkfvf b ghjldb;tybt rjhgjhfnbdyjuj cfqnf, rjnjhst lf.n ecnjqxbdsq ghbnjr rkbtynjd.

Аynbrhbpbcysq bynthytn-vfhrtnbyu.

Кfrjq ;t bp yb[ ,jktt ghtlgjxnbntkty? Чnj 'aatrnbdytt - rjyntrcnyfz htrkfvf bkb ghjldb;tybt cfqnf d gjbcrjds[ cbcntvf[? Чnj b d rfrb[ ckexfz[ bcgjkmpjdfnm? Дfdfqnt gjghj,etv hfpj,hfnmcz.

О,otghbpyfyj, xnj rjyntrcnyfz htrkfvf - 'nj jxtym 'aatrnbdysq bycnhevtyn c,snjdjq, njhujdjq htrkfvs. В heccrjzpsxyjq xfcnb bynthytnf ghbcencnde.n nhb jcyjdys[ buhjrf hsyrf rjyntrcnyjq htrkfvs: Яyltrc.Дbhtrn, Бtuey b Google Adwords.

Пjkj;bntkmyst vjvtyns rjyntrcnyjq htrkfvs:

1. Оnyjcbntkmyj fltrdfnyjt ghjuyjpbhjdfybt ,.l;tnf, ytj,[jlbvjuj lkz ghjdtltybz htrkfvyjq rfvgfybb.
2. Иcgjkmpez rjyntrcnye. htrkfve vj;yj chfpe jrfpfnmcz d yf cnhfybwf[ c htpekmnfnfvb gjbcrf cbcntv Яyltrc, Рfv,kth b Google, gjrfpsdfz gjkmpjdfntk. bp cdjtq wtktdjq felbnjhbb htrkfvyst j,]zdktybz cj ccskrjq yf cdjq cfqn.
3. Оxtym njxyjt gjgflfybt d wtktde. felbnjhb. ghb uhfvjnyjv gjl,jht rk.xtds[ ckjd b ghfdbkmyj cjcnfdktyyjv j,]zdktybb.
4. Вjpvj;yjcnm jgthfnbdyjuj eghfdktybz htrkfvyjq rfvgfybtq, rjhhtrnbhjdrf rk.xtds[ ckjd, lj,fdktybt yjds[ j,]zdktybq (bpvtytybt ntrcnf ceotcnde.ob[), jcnfyjdrf b djpj,yjdktybt gjrfpf htrkfvs.
5. Вjpvj;yjcnm erfpfnm b ghb ytj,[jlbvjcnb bpvtybnm utjuhfabxtcrbq htubjy b dhtvz gjrfpf htrkfvs gjkmpjdfntk..
6. Вjpvj;yjcnm eghfdkznm ,.l;tnjv htrkfvyjq rfvgfybb b vtcnjv hfpvtotybz htrkfvs cjjndtncndtyyj.
7. Вjpvj;yjcnm bcgjkmpjdfybz ,jkmijuj rjkbxtcndf ybprjxfcnjnys[ pfghjcjd, xnj cgjcj,cndetn ibhjrjve j[dfne felbnjhbb, f nfr;t vj;tn ceotcndtyyj cybpbnm cnjbvjcnm rkbrf.

Нtljcnfnrb

1. Цtyf htrkfvyjuj rjynfrnf ghb dscjrjrjyrehtynys[ pfghjcf[ ljdjkmyj dscjrf
2. Дkz gjllth;fybz cnf,bkmyjuj gjrfpf htrkfvs nht,etncz gjcnjzyysq vjybnjhbyu htrkfvyjq rfvgfybb
3. Пj jrjyxfybb htrkfvyjq rfvgfybb ghbnjr rkbtynjd nen ;t bcczrftn, tckb cfqn htrkfvjlfntkz yt dblty gjkmpjdfntk. gj tuj pfghjcfv d gjbcrjdjq cbcntvt.
4. Оuhfybxtyyjt rjkbxtcndj vtcn lkz gjrfps htrkfvys[ j,]zdktybq yf cnhfybwf[ c htpekmnfnfvb gjbcrf, ghb edtkbxtybb xbckf htrkfvjlfntktq, dtltn r gjcnjzyyjve hjcne cnjbvjcnb gtht[jlf (rkbrf)

Пjl gjbcrjdjq jgnbvbpfwbtq gjybvf.n rjvgktrc vth, rjnjhst cgjcj,cnde.n ghjldb;tyb. cfqnf d gjbcrjds[ cbcntvf[ - n.t. gjgflfyb. cfqnf yf gthde. cnhfybwe (d njg 3, njg 10) d htpekmnfnf[ dslfxb gjbcrjds[ cbcntv gj pyfxbvsv rk.xtdsv ckjdfv.

Пjkj;bntkmyst cnjhjys:

1. В ,jkmibycndt ckexftd, ,.l;tn, ytj,[jlbvsq yf gjbcrjde. jgnbvbpfwbz cfqnf, yb;t, xtv lkz rjyntrcnyjq htrkfvs gj fyfkjubxyjve yf,jhe rk.xtds[ ckjd.
2. Уcgtiyfz gjbcrjdfz jgnbvbpfwbz j,tcgtxbdftn nhfabr (rjkbxtcndj gtht[jljd yf cfqn), cjjnyjcbvsq c nhfabrjv jn rjyntrcnyjq htrkfvs b lf;t ghtdsif.obq tuj.
3. Оnyjcbntkmyfz cnf,bkmyjcnm gjbcrjdjuj nhfabrf (gtht[jljd yf cfqn bp gjbcrjds[ cbcntv) ghb jncencndbb rfrb[-kb,j bpvtytybq fkujhbnvjd gjbcrjdbrjd.

Фfrnjhs ytcnf,bkmyjcnb:

1. Тhelyj gjllf.obqcz njxyjve ghjuyjpbhjdfybz ,.l;tn gjbcrjdjq jgnbvbpfwbb b chjr ljcnb;tybz ghbtvktvjuj htpekmnfnf
2. Пhjwtcc hfcnzyen dj dhtvtyb - ytn djpvj;yjcnb tuj jgthfnbdyjq rjhhtrnbhjdrb
3. Вjpvj;yjcnm ytj;blfyyjuj b htprjuj cyb;tybz gjpbwbq cfqnf ghb bpvtytybb fkujhbnvjd hfy;bhjdfybz gjbcrjdjq cbcntvs.
4. Нtj,[jlbvjcnm pf,kfujdhtvtyyjuj dytctybz rjhhtrnbhjdjr d ghjwtcc, ghb yfkbxbb ctpjyyjcnb d ghjlf;f[ nt[ bkb bys[ njdfhys[ uhegg, n.r. 'aatrn jn hf,jns joeoftncz, j,sxyj, kbim cgecnz ytcrjkmrj ytltkm.
5. Нtghjatccbjyfkbpv jgnbvbpfnjhf vj;tn yt njkmrj ghbdtcnb r ytufnbdyjve htpekmnfne, yj b cghjdjwbhjdfnm ,fy cfqnf gjbcrjdbrjv (gjkyjt bcrk.xtybt cfqnf bp htpekmnfnjd dslfxb).

Иp ghbdtltyyjuj dsit dblyj, xnj yfb,jkmituj 'aatrnf vj;yj ljcnbxm, njkmrj ghb cjdvtcnyjv bcgjkmpjdfybb j,jb[ 'nb[ bycnhevtynjd bynthytn-vfhrtnbyuf - В КОМПЛЕКСЕ.

Вsdjl j njv, xnj rjyntrcnyfz htrkfvf b gjbcrjdfz jgnbvbpfwbz yt pfvtyz.n, f ljgjkyz.n lheu-lheuf , yfitk cdjt gjlndth;ltybt b d vfnthbfkf[ ghjitlitq d yjz,ht VII Кjyathtywbb «Пjbcrjdfz jgnbvbpfwbz b ghjldb;tybt cfqnjd d bynthytnt».

Оnvtxfkjcm, xnj vfrcbvfkmyfz 'aatrnbdyjcnm d ghbdktxtybb gjnht,bntkz, ljcnbuftncz ghb jlyjdhtvtyyjv bcgjkmpjdfybb rjyntrcnyjq htrkfvs b gjbcrjdjq jgnbvbpfwbb. Пhbxtv htrkfvf hfpvtofkfcm, d njv xbckt b gj ntv rk.xtdsv ckjdfv, gj rjnjhsv cfqn pfybvfk dscjrbt gjpbwbb.

Пjlj,ysq gjl[jl gjpdjkztn cybpbbnm lj vbybvevf hbcrb d rjkt,fybz[ j,]tvjd ghjlf;, rjnjhst ytbp,t;ys ghb bcgjkmpjdfybb njkmrj jlyjuj bp 'nb[ bycnhevtynjd bynthytn-vfhrtnbyuf.

К jcyjdysv hbcrfv lkz rjyntrcnyjq htrkfvs vj;yj jnytcnb - d gthde. jxthtlm ytpfgkfybhjdfyysq hfc[jl htrkfvyjuj ,.l;tnf, rjnjhsq vj;tn ,snm cdzpfy c gjdtltybtv rjyrehtynjd bkb edtkbxtybtv cghjcf gj chfdytyb. c hfcxtnysvb gfhfvtnhfvb.

Оcyjdysv afrnjhjv ytcnf,bkmyjcnb ghb gjbcrjdjq jgnbvbpfwbb zdkztncz, rjytxyj, bpvtytybt fkujhbnvf gjbcrjdjq cbcntvs, rjnjhjt vj;tn ghbdtcnb r enhfnt dscjrb[ gjpbwbq cfqnf b «dsgfltyb.» tuj bp njgf.

Иynthtcyj jnvtnbnm b ytcrjkmrj lheub[ afrnjhjd jrfpsdf.ob[ dkbzybt yf 'aatrnbdyjcnm rjyntrcnyjq htrkfvs b gjbcrjdjq jgnbvbpfwbb, rjnjhst jnvtxfkbcm d ljrkflf[ yf rjyathtywbb:

• Нfghbvth, chfdybntkmyfz 'aatrnbdyjcnm jn yf[j;ltybz cfqnf d ТОП 3 b ТОП 10 gjbcrjdjq cbcntvs. Тfr, ghb dsdjlt cfqnf gj rk.xtdsv pfghjcfv d ТОП 3, ,.l;tn yf gjbcrjdjt ghjldb;tybt vj;tn edtkbxbdfnmcz d chtlytv yf 50% gj chfdytyb. c ytj,[jlbvsv yf htitybt pflfxb gj gjgflfyb. d ТОП 10. А djn wtktdjq nhfabr b ghjlf;b ghb ds[jlt d ТОП 3 dshfcnf.n d 2-3 hfpf gj chfdytyb. c yf[j;ltybtv cfqnf d ТОП 10.
• Зfvtxtyj, xnj gjbcrjdsq nhfabr, n.t. gtht[jls c htpekmnfnjd gjbcrjds[ cbcntv lf.n rjydthnfwb. (n.t. gjctnbntkm cfqnf cjdthiftn gjregre) d gjknjhf-ldf hfpf ,jkmie. gj chfdytyb. c rjyntrcnyjq htrkfvjq.
• Пjbcrjde. jgnbvbpfwb. gj ctpjyysv pfghjcfv, ytj,[jlbvj yfxbyfnm pf 2-3 vtczwf (byjulf b ,jkmit) lj njuj vjvtynf, rjulf pfgkfybhjdfyj ljcnb;tybt vfrcbvfkmyjuj 'aatrnf. Пhb 'njv nfr;t ytj,[jlbvj exbnsdfnm, xnj hjcn gjbcrjds[ pfghjcjd, yfxbyftncz ДО yfxfkf ctpjyf, n.r. gjregfntkb «ghjdjlzn vfhrtnbyu», ds,bhfz ghjlern b ghjlfdwf.
• Б.l;tn yf gjbcrjde. jgnbvbpfwb. kexit bvtnm c pfgfcjv d ,jkmie. cnjhjye, n.r. evtymibnm ,.l;tn, yfghbvth gj ljcnb;tybb wtkb, vj;yj, f djn tuj jlyjvjvtynyjt edtkbxtybt yt ghbdtltn nen ;t r cb.vbyenyjq jnlfxt.
• Нtj,[jlbvj nofntkmyjt bpextybt cnfnbcnbrb gjctoftvjcnb cfqnf b tt fyfkbp - xfcnj, 'nj gjvjuftn yfqnb eprjt vtcnj d .pf,bkbnb cfqnf.

Кfrbt dsdjls vj;yj cltkfnm bp dctuj dsitcrfpfyyjuj? Оxtdblyj cktle.obt:

1. Вgjkyt jghfdlfy gjl[jl, ghb rjnjhjv, d ysytiytq ytghjcnjq cbnefwbb, vyjubt bcgjkmpe.n rjyntrcnye. htrkfve b gjbcrjde. jgnbvbpfwb. d rfxtcndt df;ys[ АНТИКРИЗИСНЫХ МЕРОПРИЯТИЙ, rjnjhsv eltkztncz jxtym ,jkmijt dybvfybt.
2. Дkz ljcnb;tybz yfb,jkmitq 'aatrnbdyjcnb b cnf,bkmyjcnb htpekmnfnjd, ytj,[jlbvj bcgjkmpjdfnm rjyntrcnye. htrkfve cjdvtcnyj c gjbcrjdsv ghjldb;tybtv.
3. Пhb yfkbxbb ctpjyyjcnb d ,bpytct, ghjldb;tybt cfqnf gj cjjndtncnde.obv rk.xtdsv ckjdfv ytj,[jlbvj yfxbyfnm pf,kfujdhtvtyyj, f gjnjv ecbkbdfnm 'aatrn gjlrk.xtybtv rjyntrcnyjq htrkfvs.
4. Пhb gjbcrjdjv ghjldb;tybb cfqnf ;tkfntkmyj jhbtynbhjdfnmcz yf ds[jl gj df;ysv rk.xtdsv ckjdfv d ТОП 3 gjbcrjdjq dslfxb.
5. Вtcnb gjcnjzyysq vjybnjhbyu cbnefwbb, fyfkbpbhjdfnm cnfnbcnbre cfqnf b hf,jnfnm yfl ekexitybtv tuj usability. Пjlxfc pf ytckj;ysvb ekexitybzvb cfqnf rhjtncz jxtym cthmtpysq gjntywbfk edtkbxtybz tuj 'aatrnbdyjcnb, f pyfxbn - gjkextybz ljgjkybntkmys[ rkbtynjd.

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