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ÀÁÐÀÊÀÄÀÁÐÀ (Òîæå ñàìîå íî â ÷èòàåìîì âèäå) Òfr e; bcnjhbxtcrb ckj;bkjcm, xnj hjccbqcrbq bynthytn-vfhrtnbyu pyfxbntkmyj jncnftn d hfpdbnbb jn pfjrtfycrjuj. Òfr, yfghbvth, gj vytyb. Ä;taahb Ïhebnnf, ghtpbltynf SEMPO, jncnfdfybt 'nj cjcnfdkztn 6-7 ktn. Êjyrehtywbz d fyukjzpsxyjq xfcnb ctnb bynthytn dj vyjuj hfp ghtdsiftn rjyrehtywb. d heytnt, lf;t gj cfvsv dscjrjxfcnjnysv pfghjcfv, yfgjlj,bt «rjylbwbjyths», «gkfcnbrjdst jryf» b n.g. Ãjdjhz j, bynthytn-vfhrtnbyut ghb ghjldb;tybb fyukjzpsxys[ cfqnjd, xfcnj gjybvf.ncz yt jnltkmyst tuj 'ktvtyns, ,elm nj SEO, PPC b n.g., f rjvgktrc vth, dsgjkytybt rjnjhs[ gjpdjkbn ghbdktxm yt njkmrj gjctnbntktq yf cfqn, yj b gjregfntktq. Óckjdyj hfpj,mtv dtcm bynthytn-vfhrtnbyu yf ytcrjkmrj cjcnfdkz.ob[, chtlb rjnjhs[ jcyjdysvb ,elen - gjbcrjdfz jgnbvbpfwbz - rjyntrcnyfz htrkfvf b - dct jcnfkmyst bycnhevtyns bynthytn-vfhrtnbyuf. Ïjxtve ldt j,jpyfxbkb, f jcnfkmyst jnytckb r nhtnmtq uheggt? Ýnb ldt cjcnfdkz.obt yf ctujlyziybq ltym gjrfpsdf.n yfb,jktt dscjrbt ntvgs hjcnf dj dctv vbht, b c rf;lsv ujljv ,.l;tn yf yb[ hfcntn. Ïhbhjcn hsyrf bvtyyj gj SEO d ÑØÀ pyfxbntkmyj yb;t, nfr rfr yfb,jkmitq gjgekzhyjcnm. nfv gjkmpetncz dct ;t rjyntrcnyfz htrkfvf - d cbke dscjrjq rjyrehtywbb gj SEO d gjbcrjdjq dslfxt b ,jktt ckj;ysv b ljhjujcnjzobv gjbcrjdsv ghjldb;tybtv (cv. ×nj j,tof.n SEO/SEM rjvgfybb ÑØÀ cdjbv pfrfpxbrfv b crjkmrj 'nj cnjbn). Íf SEO d ÑØÀ nhfnzn jn 5% lj 15% jykfqy-,.l;tnf, d pfdbcbvjcnb jn caths ltzntkmyjcnb b cevvs j,otuj ,.l;tnf, f yf rjyntrcn – jn 30% lj 50%, n.t. d 2-3 hfpf ,jkmit.  heytnt ;t dct yfj,jhjn, SEO ghtj,kflftn yfl eckeufvb rjyntrcnyjq htrkfvs d ghtlkj;tybz[ rjvgfybq.
 Èp ljrkflf Àktrcfylhf ×egheyf "Ïhtbveotcndf b ytljcnfnrb ghtljcnfdktybz eckeu d catht rjyntrcnyjq htrkfvs lkz SEO abhv", ghtlcnfdktyyjuj yf Àivfyjdcrjq rjyathtywbb 2007 u.
Ñbnefwbz d ÑØÀ ,jktt kjubxyf, d heytnt jyf vj;tn bpvtybnmcz e;t d ,kb;fqibt ujls. Ñ jlyjq cnjhjys, gjbcrjdst cbcntvs ghjljk;fn cdj. ,jhm,e c jgnbvbpfnjhfvb, f c lheujq - ehjdtym rjydthcbb c rjyntrcnyjq htrkfvs dctulf ,eltn dsit, xtv c yfnehfkmyjuj nhfabrf.
Áthtub xtcnm cvjkjle ... Â jnkbxbt jn heytnf, ghjldb;tybt gkfnysvb ccskrfvb e;t lfdyj yt zdkztncz yf Çfgflt gjgekzhysv vtnjljv bynthytn-vfhrtnbyuf. Ñrjhtt 'nj lehyjq njy. «Òfrjq vtnjl bcgjkmpetncz kbim vfktymrbvb rjvgfybzvb b ghbhfdybdftncz r xthysv vtnjlfv ghjldb;tybz», - jnvtxftn u-y Ïhebnn. Êjvgfybb chtlytq herb pfybvf.ncz d jcyjdyjv ghjldb;tybtv gj ybprjxfcnjnysv pfghjcfv (long tail), kb,j ghb,tuf.n r vtnjle gthtujdjhjd c ye;ysvb htcehcfvb yf ghtlvtn ghjcnfdktybz ccskjr. Êhegyst ;t SEO rjvgfybb pfrk.xf.n rjynhfrn yf rjvgktrcysq bynthytn-vfhrtnbyu. Ñ.lf d[jlbn: ,kjubyu, hf,jnf c cjwbfkmysvb ctnzvb, ntvfnbxtcrbvb ajhevfvb, bcgjkmpe.n rjyrehcs, ntcns, cgtwjghjcs, dbhecysq vfhrtnbyu, kbyr,tqnbyu, gfhnbpfycrbq vfhrtnbyu b vyjujt lheujt. Ïjbcrjdst cbcntvs dczxtcrb ,jh.ncz cj ccskjxyjq pfdbcbvjcnm. vyjub[ SEO-vfcnthjd. Â 'njv rk.xt cnjbn jnvtnbnm b gjkbnbre Google – zhjuj ghjnbdybrf nfr yfpsdftvs[ «paid links». Ïjregrf ccskjr ghjnbdjhtxbn eckjdbzv hf,jns ,jkmibycndf gjbcrjds[ cbcntv b ghb b[ j,yfhe;tybb cnhfybwf inhfaetncz. Îlby bp yjhvfnbdjd rfxtcndf Google ukfcbn: Ít exfcndeqnt d c[tvf[ gjcnhjtybz ccskjr, hfphf,jnfyys[ lkz gjdsitybz htqnbyuf dt,-cfqnf bkb PageRank. Ãjl yfpfl yf rjyathtywbb SES (Search Engine Strategies) d kbwt Ì'nnf Êfnncf Google jabwbfkmyj pfzdbk j njv, xnj «gkfnyst ccskrb – 'nj pkj»! Äfktt gjcktljdfkj vfccjdjt cyb;tybt PageRank`f, rjnjhjt cnfkj htpekmnfnjv nfr;t dgjkyt jabwbfkmyjq ,jhm,s gjbcrjdbrf c lfdyj ,tcgjrjbdibv tuj zdktybtv. Ãkfdyfz ckj;yjcnm, djpybrf.ofz ghb gjregrt ccskjr yf ,bh;f[ ghb ghjldb;tybb fyukjzpsxys[ cfqnjd d Google.com, cjcnjbn d njv, xnj dct 'nb ccskrb ghb[jlzn c cfqnjd, ult hfcgjkj;tybt ,kjrjd ccskjr ghbvthyj jlyj b nj ;t. Ýnj kt;bn d jcyjdt cjplfybz cnhernehs d[jlzob[ ccskjr, rjnjhfz kturj jgjpyftncz gjbcrjdsvb vt[fybpvfvb, gjckt xtuj jyb evtymif.n dtc 'nb[ ccskjr. Òbgbxyst ccskrb, regktyyst xthtp ,bh;e, vj;yj yfqnb yf yjdjcnys[ cfqnf[ c dscjrbv PageRank. Î,sxyj 'nb ccskrb hfpvtof.ncz d yt,jkmijv ,kjrt, rjnjhsq yfpsdftncz «htrkfvyst» bkb «cgjycjhcrbt ccskrb». Åcnm ghtlgjkj;tybt, xnj gjbcrjdst vt[fybpvs hf,jnf.n yfl ntv, xnj yfpsdftncz fyfkbp ccskjr yf ehjdyt ,kjrjd lkz njuj, xnj,s cybpbnm wtyyjcnm nfrjuj hjlf ccskjr. Ïjlj,ysq fyfkbp gsnftncz hfpltkbnm dt,-cnhfybwe yf ,kjrb, bkb ctrwbb. Ñcskrb, hfpvtotyyst gj ,jrjdsv cnjhjyfv cfqnf b dybpe cnhfybws, ,elen hfccvfnhbdfnmcz rfr vtytt df;yst, xtv ccskrb, hfcgjkj;tyyst d wtynhfkmyjq rjkjyrt dt,-cnhfybws. Îyb nfr;t cnhtvzncz cybpbnm wtyyjcnm ccskjr, hfcgjkj;tyys[ hzljv cj ckjdfvb «htrkfvyjt j,]zdktybt» bkb «cgjycjhcrbt ccskrb». Â yfcnjzobq vjvtyn fyfkbp yf ehjdyt ,kjrjd, gj dctq dblbvjcnb, yt vj;tn cbkmyj gjdhtlbnm htqnbyue cnhfybw, cdzpfyys[ c nfrbvb gkfnysvb ccskrfvb. Âthjznyj, gjnjve, xnj nt[yjkjubz tot yt jnnjxtyf. Ìs ghtlgjkfuftv, jlyfrj, xnj 'njn djghjc gjbcrjdst cbcntvs bpexf.n b vjuen pfltqcndjdfnm d ,kb;fqitv ,eleotv. Â yfcnjzott dhtvz gjlj,yst gkfnyst ccskrb dct tot hf,jnf.n, yj rfr ljkuj ,eltn ghjljk;fnmcz, ybrnj yt pyftn. ßhksr "xthysq vtnjl" djpsvtk cdjt ltqcndbt yf bvbl;bde. cjcnfdkz.oe. ,bpytcf. Înrfpfnmcz jn gjregrb ccskjr d SEO-wtkz[ pfcnfdbk rekmn ,bpytc-htgenfwbb, j rjnjhjq gtxtncz yt jlyj gjrjktybt fvthbrfycrb[ ,bpytcvtyjd dj dct[ jnhfckz[, d njv xbckt b gjbcrjdjv vfhrtnbyut. Íf htgenfwbb b fdnjhbntnt pfgflyst rjkktub cnhjzn cdjq ,bpytc, f yt yf ,scnhjv pfhf,jnrt. Òjulf rfr jnyjcbntkmyfz vjkjljcnm b ytphtkjcnm yfituj hsyrf, ult SEO-cgtwbfkbcnjv yfpsdftn ct,z rf;lsq ,jktt-vtytt pyfrjvsq c rfrjq-yb,elm ,bh;tq ccskjr, zdkz.ncz ghbxbyfvb jnkbxyjq jn fvthbrfycrjq vjltkb dtltybz ,bpytcf. Åot b ytghjcdtotyyjcnm pfrfpxbrjd lftn djk. «ndjhxtcnde» b ytgkj[jq pfhf,jnjr.
È dct-nfrb jyb gjregf.ncz! Ítcvjnhz yf dct rfhfntkmyst vths Google b bvbl;tdst cnthtjnbgs, d ,eh;eytnt gj ctq ltym ceotcnde.n b ,bh;b ccskjr b jgnbvbpfnjhs, yt uyeif.obtcz b[ eckeufvb. Îlyfrj cnjbn jnvtnbnm, xnj lf;t 3 cfvs[ rhegys[ pfgflys[ ,hjrthf ytcjgjcnfdbvs c heytnjdcrbvb kblthfvb gj rjkbxtcnde gkjofljr. Ïjrf lkz heytnf gjregrf ccskjr ghjljk;ftn cjcnfdkznm pyfxbntkmye. xfcnm ,.l;tnf, pfgflyst rjkktub e;t lfdyj d ,jkmibycndt ckexftd jndjlzn yf 'ne cnfnm. hfc[jljd yt ,jktt 10% jn j,otuj ,.l;tnf yf ghjldb;tybt. Íj lf;t nt, rnj gjregf.n ccskrb, ybrjulf j, 'njv yt crf;en. Ðtgenfwbz – inerf cthmtpyfz, yf ytt yt ljk;yf gflfnm lf;t ntym. À gj'njve gjgsnrb jghtltkbnm «bpdyt», rfrbt ,bh;b ccskjr gjkmpe.ncz gjgekzhyjcnm. e pfgflyjuj dt,vfcnthf, yt edtyxfkbcm ,jkmibv ecgt[jv. Èp itcnb SEO-rjvgfybq jndtnbnm yf djghjcs SEOnews cjukfcbkfcm kbim jlyf. Íj b Òthhb Âfy Õjhy (Terry Van Horne), ghtlcnfdbntkm SEO-rjvgfybb SeoPros, ybxtuj yt hfccrfpfk j ,bh;f[ bp uevfyys[ cjj,hf;tybq. Ïj tuj vytyb., hfccrfpsdfnm jgnbvbpfnjhfv j gkfnys[ ccskrf[ b ,bh;f[ - dct hfdyj xnj njkrfnm b[ yf SEO-cfvje,bqcndj. Ålbycndtyyjfz djpvj;yfz wtkm gjregrb ccskjr – 'nj htrkfvf, yj ybrfr yt SEO. «Ïjregfnm ccskrb lkz ghjldb;tybz cfqnf ,tccvscktyyj, gjnjve xnj PageRank gjcnjzyyj vtyztncz, b nfrjq cgjcj, vj;tn bvtnm dtcmvf juhfybxtyysq chjr ujlyjcnb. Âct gjbcrjdst cbcntvs jcjpyf.n, xnj ccskrb zdkz.ncz cfvsv ghjcnsv cgjcj,jv dkbznm yf fkujhbnv hfy;bhjdfybz. Ífghbvth, Yahoo! b MSN wtyzn ccskrb vtymit, xtv Google, xnj,s bp,t;fnm vfybgekzwbq cj cnjhjys jgnbvbpfnjhjd. Google, ,tpeckjdyj, jcjpyftn ezpdbvjcnm cdjtuj gjrfpfntkz fdnjhbntnyjcnb cfqnf, bvtyyj gj'njve gjbcrjdbr e;tcnjxftn cdj. gjkbnbre gj jnyjityb. r ccskjxysv ,hjrthfv b htrkfvysv ccskrfv d ,kjuf[». Åckb chfdybdfnm c dtleobvb ,bh;fvb ccskjr heytnf, jcyjdyjt jnkbxbt pfgflys[ – 'nj njhujdkz yt jlybv ghjlernjv (j,sxysvb ccskrfvb), f chfpe ytcrjkmrbvb, ghbxtv c erkjyjv d cnjhjye cnfntq - jrhe;tybtv hfpvtoftvjq ccskrb ntvfnbxtcrbv rjyntynjv, rjnjhsq ,bh;f cfvf gbitn. Òjulf rfr d heytnt ytn yb jlyjq ,bh;b ccskjr, rjnjhfz cfvf ,s gbcfkf b hfpvtofkf cnfnmb gjl rk.xtdbrb jgnbvbpfnjhf. Äjkz j,sxys[ ccskjr, gjregftvs[ gfxrfvb yf ,bh;f[, jxtym vfkf. Èynthtcyjq jcj,tyyjcnm. pfgflys[ ,hjrthjd, gj vytyb. Ävbnhbz Çksujcntdf, dtleotuj cgtwbfkbcnf gj dytiybv htcehcfv rjvgfybb Ingate, zdkztncz nj, xnj cfvf ,bh;f ghtlkfuftn eckeub ghjldb;tybz (yf ghbvtht Textlinkbrokers). «Ábh;f ccskjr cfvf ;t ,eltn ghbvtyznm cdjb ghjlerns lkz ljcnb;tybz wtktq rkbtynf», - ujdjhbn Ävbnhbq. Â gjcktlytt dhtvz ghbdktrfntkmyjq fkmnthyfnbdjq gjregysv ccskrfv yf Çfgflt zdkz.ncz jgkfxtyyst cnhfybws (PresellPages). Ålbycndtyysq cgjcj, cltkfnm nfr, xnj,s dfib ccskrb exbnsdfkbcm (b yt inhfajdfkbcm) - lj,bnmcz, xnj,s jyb yt dsukzltkb rfr gkfnyst ccskrb. Înc.lf b gjzdbkjcm gjyznbt Îgkfxtyyfz cnhfybwf. Êjulf ds bcgjkmpetnt eckeue «Îgkfxtyyfz cnhfybwf», ds gjregftnt wtke. cnhfybwe yf cfqnt. Ýnj gjpdjkztn jge,kbrjdfnm wtke. cnfnm. c byajhvfwbtq, cjghjdj;lftvjq yfcsotyysv rk.xtdsvb ckjdfvb rjyntynjv.
Àreks ccskjxyjuj ,bpytcf Înkbxbntkmyjq jcj,tyyjcnm. pfgflys[ ,bh; ccskjr zdkztncz nj, xnj ghfrnbxtcrb dct jyb cgtwbfkbpbhe.ncz yf rjyntrcnys[ ccskrf[. Ýnj ccskrb, rjnjhst dsukzlzn ,jktt tcntcndtyysvb, jyb xtnrj cjjndtncnde.n ntvfnbrt, hfcgjkj;tyyst yf dblyjv vtcnt cfqnf bkb ,kjuf. Ïjvbvj SEO-'aatrnf (gthtlfxf dtcf bkb Link juice), nfrbt ccskrb cke;fn lkz gjkextybz wtktdjuj nhfabrf. Ífghbvth, ccskrb yf cfqn j gentitcndbz[ vj;yj regbnm yf cfqnt http://www.suntimes.com/index/travel.html. Ýnf cnhfybwf cfvf gj ct,t gjcdzotyf gentitcndbzv, b, rfr ds vj;tnt edbltnm yb;t, dct gkfnyst ccskrb nfr;t cdzpfys c gentitcndbzvb...
 Â ljgjkytybt, ,jkmibycndj cfqnjd, yf rjnjhst dtlen ccskrb, bvt.n ljcnfnjxyj dscjrbq htqnbyu d gjbcrjds[ cbcntvf[, xnj ujdjhbn j njv, xnj ccskrf, crjhtt dctuj, gjvjuftn. Â k.,jv ckexft, rfr vbybvev yt gj[j;t, xnj jyf dhtlbn b[ htqnbyue.
 Êhjvt njuj, ,jkmibycndj cnhfybw, yf rjnjhst dtlen ccskrb, gjrfpsdf.n yt jcj,j [jhjibt htpekmnfns gjbcrf. Ítrjnjhst b[ yb[ lf;t dsukzlzn gjljphbntkmyj (jlyf bp cnhfybw gsnftncz ecnfyjdbnm Adware-ghjuhfvve yf rjvgm.nth). Ïjlj,yjt jrhe;tybt yt dsukzlbn gjl[jlzobv lkz njuj, xnj,s jgkfxbdfnm yf ytv ccskre yf dfi cfqn.
Ñj,bhfntkmysq gjhnhtn ccskjxyjuj hsyrf  ghjwtcct bccktljdfybz lfyyjuj hsyrf gjvbvj dsitghbdtltyys[ ,skj yfqltyj ljcnfnjxyj vyjuj lheub[ buhjrjd, rfr yfv gjrfpfkjcm, dnjhjuj b nhtnmtuj 'itkjyf. Ê cj;fktyb., ytvyjubt bp yb[ k.,zn hfccrfpsdfnm j ct,t lf;t yf cnhfybwf[ «About». Äfktt [jnbv ghbdtcnb cgbcjr bpdtcnys[ yfv kbyrj,hjrthjd c erfpfybtv (d ,jkmibycndt ckexftd) rjkbxtcndf gkjofljr d ,fpt lfyys[ cbcntv.
Âvtcnj pfrk.xtybz Êfr dblbnt, pfhe,t;ysq jgsn gjrfpsdftn, xnj dct vtymit ,.l;tnjd ghb ghjldb;tybb fyukjzpsxys[ cfqnjd nhfnbncz yf gjregre ccskjr. Ýnj cdzpfyj rfr c hbcrfvb gjnthb e;t pfybvftvs[ gjpbwbq cfqnf, nfr b c hbcrjv gjnthb htgenfwbb rjvgfybb, pfybvf.otqcz ghjldb;tybtv. Î,sxyj ukfdyfz ghj,ktvf c regktyysvb ccskrfvb - 'nj nj, xnj jyb dsukzlzn rfr gkfnyst ccskrb. Êfr ghfdbkj, 'nj tlbycndtyyfz ccskrf, pfceyenfz d ,jrjde. rjkjyre bkb d footer cnhfybws. ×fcnj jyf jrhe;tyf rhfcyjhtxbdsvb ckjdfvb nbgf Ñgjycjhcrfz ccskrf, Ïjgekzhyfz ccskrf bkb Ðtrkfvyjt j,]zdktybt. Ýnj ltkftn b[ kturjq vbitym., lkz njuj xnj,s ,snm j,tcwtytyysvb bkb lf;t jinhfajdfyysvb. Â jndtn yf 'nj gjzdbkbcm fkmnthyfnbdyst cgjcj,s gjkextybz ccskjr, rjnjhst dsukzlzn ,jktt tcntcndtyysvb b yt ghjnbdjhtxfn ghbywbgfv gjbcrjds[ cbcntv. Âjpvj;yj, dct dsitpfnhjyenst nfrnbrb crjhj ljqlen b lj heytnf. Ïj;bdtv-edblbv. Ñnfnmz yfgbcfyf c bcgjkmpjdfybtv vfnthbfkjd bp rehcf ghjldb;tybz fyukjzpsxys[ cfqnjd. Àyyf Ìfrfhjdf, htlfrnjh SEOnews b Àktrctq ßrjdktd, herjdjlbntkm ghjtrnf SEO-Study
seonews.ru/article/.publication/682/ |
Ïj vytyb. vyjub[ heytnjdcrb[ pyfnjrjd pfgflyjuj ctuvtynf, jlyjq bp cfvs[ bpdtcnys[ fvthbrfycrb[ ,bh; ccskjr zdkztncz 
Îghtltkbnm lheub[ ghtlcnfdbntktq ccskjxyjuj Îkbvgf jrfpfkjcm ckj;ytq. Îlyjq bp ghbxby, rfr egjvbyfkjcm hfytt, zdkztncz ytge,kbxyjcnm lfyyjq ntvs. Îcyjdsdfzcm yf jnpsdf[ dt,vfcnthjd yf ajhevf[ b d hfpkbxys[ ge,kbrfwbz[, djpmvtv yf ct,z jndtncndtyyjcnm ghbxbckbnm r gthdjve 'itkjye tot lde[ kbyrj,hjrthjd. Ïthdsq bp yb[ 'nj 
Äheujq yt vtytt bpdtcnyjq ,bh;tq zdkztncz 