-2008: . .


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lyb, rjulf dtcm wbdbkbpjdfyysq vbh ujnjdbkcz r atcnbdfk. rfyf,bcf d vcnthlfvt, ujhm ifvfyjd b tuj vyjujxbcktyyst gfhnyths ghjdjlbkb d jcrdt rjyathtywb. gj gjbcrjdjq jgnbvbpfwbb. jyathtywbz d 'njn hfp ghj[jlbkf ytlfktrj jn scnfdrb jcnb;tybq fhjlyjuj jpzqcndf, gj'njve yfc gjlckeibdfkb pjkjnst ;tyobys bp ajynfyf lhe;,s yfhjljd b fyyf hbcrt, rjnjhfz, rfr bpdtcnyj, k.,bn ujyznm yf rhfcyjq "fplt" gj rjhbljhfv ujcnbybws "jcvjc".
fr ds,hfnm ghtpbltynf b yt yfgjhjnmcz yf kzueire
;taahb hebnn (ghtpbltyn SEMPO, bcgjkybntkmysq dbwt-ghtpbltyn iCrossing) hfccrfpfk ghfdle j njv, xnj cjwbfkmyst ctnb csuhfkb ytvfkjdf;ye. hjkm d ds,jht ghtpbltynf fhfrf ,fvs. .lb ltkbkbcm vt;le cj,jq byajhvfwbtq j njv, rfrjq jy [jhjibq, b nfr j, 'njv epyfkb vyjubt. fi ghtpbltyn vbnhbq tldtltd nj;t yt jncnftn jn fhfrf, nfr rfr pfdtk dbltj,kju. dthjznytt dctuj, nfrfz [jhjifz jnlfxf gjkexbkjcm jn ,kjuf, xnj jy htibk gj,snm ghtpbltynjv 6 ktn dvtcnj 4-[.

;taahb nfr;t gjhfpbk ltzntktq eytnf ntv, xnj hfccrfpsdfk j lfktrjv cdtnkjv ,eleotv, rjulf rhegyst ,htyls dct rfr jlby ghblen d ynthytn b regzn dc. rjyntrcnye. htrkfve. fr bpdtcnyj, yf hjccbqcrb[ rjyathtywbz[ e;t lfdyj yt ghbyznj ujdjhbnm j nfrjv lfktrjv ,eleotv. kb, dshf;fzcm ckjdfvb hbz byjljdf, "ghj,ktvs rfrb[-nj gbyljcjd ybrjuj pltcm yt bynthtce.n".

j dthytvcz r yfibv j,fvfv. htlcnfdbntkb gjbcrjdbrjd d 'njn hfp gjhfljdfkb gjkyjq zdrjq.

bnfkbq tlekjd bp Google j,hfnbk dybvfybt, xnj gjkmpjdfntkb [jnzn e;t ,jkmituj, xtv gjkjnyj ccskjr yf ntrcnjde. byajhvfwb.. jkmpjdfntkm ;f;ltn dbltnm ljgjkybntkmyst nbgs rjyntynf, nfrbt rfr bkk.cnhfwbb, dbltj, rfhns, flhtcf jhufybpfwbq b n.l. ktljdfntkmyj, pflfxf dkfltkmwtd htcehcjd - frnbdyj gjlujnfdkbdfnm ljgjkmybntkmysq nbg rjyntynf r byltrcfwbb.

n ct,z [jxe lj,fdbnm, xnj ghb ghfdbkmyjq hf,jnt c ljgjkybntkmysv rjyntynjv djpvj;yj gjgflfybt d htpekmnfns gjbcrf ,tp ghbdsxyjq ntrcnjdjq jgnbvbpfwbb. jkmpezcm, ckexftv, ghbdtle ccskrb bp ghtptynfwbb tlekjdf, jyb gjvjuen ghbdktxm bp Google ,jkmit gjctnbntktq.

ycnhevtyns lkz dt,-vfcnthjd Google: www.google.ru/webmasters
yajhvfwbz j afqkf[ sitemaps: www.google.ru/support/webmasters
fr hfpvtcnbnm dbltj yf dfib[ cnhfybwf[: http://ru.youtube.com/youtubeonyoursite
fr lj,fdbnm yjdjcnyjq cfqn d jdjcnb Google: www.google.ru/support/news_pub
bpytc-wtynh rfhn Google: www.google.ru/local/add

ktrctq jkjnjd (Mail.ru) hfccrfpfk j suggests, nj tcnm j gjbcrjds[ gjlcrfprf[, rjnjhst gjzdkz.ncz r e;t yf,hfyyjq xfcnb gjbcrjdjuj pfghjcf gjkmpjdfntkz. gjvjom. 'nb[ gjlcrfpjr gjbcrjdbrb gsnf.ncz hfccrfpfnm j njv, rfr botn vtqycnhbv. j tcnm ds dblbnt, xnj botn ,jkmibycndj - b cktljdfntkmyj, yfxbyftnt bcrfnm "rfr dct". fghbvth, tckb ds pfqltnt d gjbcrjdbr b yf,bhftnt ajnj "yjxyjq jcrds bkb fhb;f", nj gjbcrjdbr cnfdbn dfc gthtl ds,jhjv - f vj;tn kexit ajnj ujks[ ltdeitr, pjjabkjd, uttd, vfkjktnjr b hfytnjr? njulf ds gjybvftnt, xnj ds ckbirjv evybxftnt b yt ye;ys dfv fhb;b, f kexit ghbrjks ghj pjjabkjd-yelbcnjd gjcvjnhtnm.

fdtk dfhjd ("fv,kth") dtofk j hfpyjj,hfpys[ dblf[ gjbcrjdjuj cgfvf b j njv, rfrbt gjcktlybt abirb vjlys d ljhdttcnhjbntkmcndt. tuj ghtptynfwbb vj;yj gjcvjnhtnm bynthtcyst ghbvths - rfr cltkfnm ljhdtb, pfvfcrbhjdfyyst gjl ajhevs bkb ajnjufkthtb.

fr;t fdtk cjj,obk, xnj yt cxbnftn gjregyst ccskrb pkjv. nf ahfpf, tcntcndtyyj, dspdfkf ,ehye. htfrwb. e jgnbvbpfnjhjd, gjregf.ob[ ccskrb. jyb cnfkb [kjgfnm. frbv j,hfpjv, gjbcrjdbrb cvjukb dsxbckbnm dct[ [kjgfkmobrjd b cajnjuhfabhjdfnm b[ j,jheljdfybtv yf jcyjdt eye-tracking. nj j,jheljdfybt ckexfqyj ghbytc uehe .pf,bkbnb vbnhbq fnby (UsabilityLab). blbvj, lkz njuj, xnj,s jrjyxfntkmyj dsxbckbnm dct[ gjregfntktq ccskjr, r vbrhjajye dsitk bnfkbq tlekjd bp Google b crfpfk, xnj nj;t yt cxbnftn gjregyst ccskrb pkjv - ghfdlf, tckb jyb pfrhsns d nofollow (tckb pfrhsnm ccskrb 'nbv ntujv, nj jyb yt cvjuen gjvjxm d ekexitybb dblbvjcnb cfqnf). fr ,skj dsxbcktyf jcnfkmyfz gfhnbz jgnbvbpfnjhjd.

ktrcfylh fljdcrbq ("yltrc") d 'njv ujle yt cnfk ,fkjdfnm jgnbvbpfnjhjd ctrhtnfvb "ajhveks htktdfynyjcnb, yfgbcfyyjq d rfvjhrt tufkjdbxf pf jxfujv". ktrcfylh yfv gjdtlfk j yjds[ nhtylf[, rjnjhs[ "yltrc" gsnftncz ghblth;bdfnmcz. t ,ele gthtxbckznm dct 'nb xeltcf, kexit gjcvjnhtnm d tuj ghtptynfwbb (1,1 v,).

ltcm ;t z jnvtxe kbim: xnj yfxbyftncz bynthtcyjt dhtvz, nfr rfr "yltrc" yfxbyftn jndtxfnm yf ytpflfyyst djghjcs. fghbvth, ds botnt flhtc lehljvf b yf,bhftnt pfghjc "gcb[,jkmybwf", f dfv gjvbvj htpekmnfnjd gjbcrf tot gjzdkztncz yjdjcnm " jcrdt yf nthhbnjhbb gcb[,jkmybws gjlhfkbcm ufcnfh,fqnths". ds gjybvftnt, xnj d lehljv dfv gjrf hfyj. kb yf,bhftnt bldb;bvjcnm, nfr rfr botnt cdj. gthde. k.,jdm fie bldb;bvjcnm. dfv gjbcrjdbr jndtxftn: " bc[jlyjv pfghjct bldb;bvjcnm, djpvj;yj, tcnm jgtxfnrf". ghtlkfuftn htpekmnfns gjbcrf lkz "tldb;bvjcnm".

jn 'nj dct [ekbufycndj ktrcfylh yfpdfk "gfhflbuvjq jndtnjd". vsck tt d njv, xnj,s evtymibnm xbckj rkbrjd gjkmpjdfntktq b lfnm jndtn gjkmpjdfntk. ghzvj d htpekmnfnf[ gjbcrf. rf;tv, tckb ds yf,thtnt "kzueirf d j,vjhjrt", nj gjkexbnt yt njkmrj ajnj kzueirb d ,tccjpyfntkmyjv cjcnjzybb, yj b njxyst rjjhlbyfns wdtnf 'njq kzueirb d cbcntvt RGB.

fr;t ktrcfylh j,hfljdfk jgnbvbpfnjhjd yjdsvb djpvj;yjcnzvb d kbxyjv rf,bytnt "yltrc.t,vfcnth". tgthm "yltrc" ,eltn cjj,ofnm j nfrb[ ghj,ktvf[, rfr:

- cgfv yf cnhfybwf[ cfqnf
- XSS fnfrb yf cfqn
- pfvtnyjt edtkbxtybt xbckf jib,jr ghb j,[jlt cfqnf hj,jnjv "yltrcf"

ktdf rhbpbc, cghfdf rhbpbc, dgthtlb byakzwbz

fr e;t bpdtcnyj bp vhfxyjq rjkjyrb ukfdhtlf "t,gkfytns", vyjubt ljrkfls d 'njn hfp ,skb gjcdzotys htrkfvt rjyntrcnyjq htrkfvs.

f 'njn hfp d ctrwbb rjyntrcnyjq htrkfvs lf;t yt ,skj ghjnbdjcnjzybz vt;le dutybtv jvbpt (yltrc) b ktrcttv fcjdsv (tuey). s e;t gbcfkb ghj hbnefk "vfhrtnbyujds[ djqy" yf ghjiks[ rjyathtywbz[. j d 'njv ujle ktrctq fcjd djj,ot yt dsitk yf gjvjcn. dvtcnj ytuj d jnledfkcz jhbc vtkmybwrbq (bcgjkybntkmysq lbhtrnjh "tueyf").

jhbc rjycnfnbhjdfk jgnbvbcnbxyst afrns - [jnz bltn cyb;tybt ,.l;tnjd b bynthtcf d rhbpbcys[ j,kfcnz[ (ytldb;bvjcnm, abyfycjdst eckeub), yj jlyfrj djphfcnftn cghjc r ntvfv "rhfcjnf", "pljhjdmt", "j,hfpjdfybt". f,k.lftncz gththfcghtltktybt ,.l;tnjd vt;le ctuvtynfvb, d hzlt ctuvtynjd cybpbkfcm cnjbvjcnm rkbrjd, yj yt cybpbkcz bynthtc.

dutybq jvbpt pfabrcbhjdfk nhtdj;yst cbvgnjvs:

- fvtlktybt hjcnf ,fps htrkfvjlfntktq
- yb;tybt cevvs chtlytuj xtrf
- fvtlktybt hjcnf j,jhjnf
- fltybt wtys rkbrf (gjxnb yf 10%)

hfdlf, gjnjv jy entibk b crfpfk, xnj ntvgs hjcnf rjkbxtcndf regktyys[ rkbrjd - nfrbt ;t, rfr b jctym. 2007, b xnj rjydthcbz yt gflftn. nfr;t j,tofk ghbhjcn htrkfvjlfntktq bp ufptn. eltv ;lfnm.

ylhtq tctkjd (Beplane) hfccrfpfk j htfkbz[ rjyntrcnyjq htrkfvs. nj njkmrj c rhfcbds[ htrkfvys[ ghjcgtrnjd pdexfn ckjufys j njv, rfr kturj ghbqnb b regbnm htrkfve d rjyntrcnt. lyfrj ctqxfc nfv bltn rjyrehtywbz, rjnjhe. ljrkflxbr chfdybdftn c djqyjq. cjdtns ajhvfnf gjl,thbnt ghfdbkmyst rk.xtdst ckjdf b nfhutnbyu e;t yt jxtym gjl[jlzn, nfr rfr 'nj e;t vyjubt ltkf.n.

dnjh ghtlkfuftn c wtkm. 'rjyjvbb ,.l;tnjd hfpkbxfnm gjktpyjcnm rkbrjd. hjcnj d hfpys[ rfntujhbz[ hfpyfz cnflbz ghbyznbz htitybz. rfrb[-nj rfntujhbz[ gjkmpjdfntkm vj;tn regbnm dfi ghjlern, ghjcvjnhtd gfhe ghtlkj;tybq, f d rfrb[-nj jy, gjvbvj dfituj njdfhf, ghjcvjnhbn tot vyjuj ghtlkj;tybq, chfdybn wtys b regbn kbim xthtp 10 ktn nj, xnj ;tyf crf;tn.

jjndtncndtyyj, d gthdjv ckexft ye;yj ,bnmcz ecbktyyj pf dybvfybt, f dj dnjhjv vj;yj c'rjyjvbnm b yt pfhe,fnmcz d djqyt cnfdjr. ylhtq d wtkz[ 'rjyjvbb ,.l;tnf b CTR j,]zdktybz ghtlkfuftn vtyznm cnfdrb d pfdbcbvjcnb jn dhtvtyb cenjr b jnrk.xfnm j,]zdktybz, rjulf ghjbc[jlzn fgltqns d gjbcrjds[ cbcntvf[ - nfr rfr d 'nb lyb jgnbvbpfnjhs cbkmyj yfrhexbdf.n rjkbxtcndj gjrfpjd, evtymifz ntv cfvsv CTR.

jxe j,hfnbnm dybvfybt: tckb dfi yfxfkmybr yt gjlgbcfy yf SMS-cjj,otybz, hfccrfpsdf.obt ghj fgltqns gjbcrjds[ cbcntv, nj ds vj;tnt cvtkj j,]zcybnm nfrjve yfxfkmcnde, xnj ghbxbyf vfktymrjuj CTR - fgltqn "yltrcf", b cktljdfntkmyj, ctujlyz fhvbz jgnbvbpfnjhjd cybvftn gjpbwbb gj vyjubv rjvvthxtcrbv pfghjcfv. cnfnb, j,yjdktybz ,fps "yltrcf" (fgltqns) ntgthm vj;yj epyfdfnm bp rf,bytnf "yltrc.t,vfcnth" (yt ujdjhbnt yfxfkmybre!).

jhyj d "jut" z bcrfk, tljh bhby yfc cxbnfk

tljh bhby (Mail.ru) gjltkbkcz htpekmnfnfvb bccktljdfybz pfghjcjd r gjbcrjdbre gogo.ru. rfpfkjcm, xnj ve;xbys yf,bhf.n ckjdj "gjhyj" d gjbcrjds[ pfghjcf[, xfot xtv ;tyobys (j, 'njv vyjubt ljuflsdfkbcm, yj yfcnjzotuj yfexyjuj ljrfpfntkmcndf gjrf yt ,skj). j gjhyj, jcj,tyyj rjulf jyj ,tcgkfnyjt, bynthtcetn k.ltq njkmrj lj 25 ktn. nfyjdzcm cnfhit, k.lb gthtrk.xf.ncz yf lheubt dbls gjhyj cyfxfkf yf fdnjvj,bkb b gjplhfdktybz c kturjq ghbvtcm. hf,jns, f gjnjv b ghjcnj yf gjujle.

j pyfrjvcndfvb yfj,jhjn - 'nj buhf lkz dphjcks[, gjlhjcnrjd b vjkjlt;b nfv ceotcndtyyj vtymit (vj;yj cltkfnm dsdjl, xnj cyfxfkf k.lb yfcvjnhzncz gjhyj lj 25 ktn, f gjnjv bv gjlfdfq pyfrjvcndf). fghjcs, cdzpfyyst c cjnjdjq cdzpm., fdnjvj,bkmysvb ghj,rfvb b hf,jnjq boen d jcyjdyjv d jcrdt b bntht. htubjyf[ nfrbt pfghjcs gjxnb yt yf,bhf.n.

dutybq hjabvtyrj () hfccrfpfk, rfr c gjvjom. gjbcrjds[ pfghjcjd bccktljdfnm "yltrc" b yf[jlbnm drecyst pfghjcs lkz ct,z.

fr clf.n cdjb[

tdpbhfz yf vyj;tcndj ljrkfljd j rjyntrcnyjq htrkfvt, yf rjyathtywbb gj jgnbvbpfwbb gjrf tot yt pfghtnbkb ujdjhbnm j cfvjq jgnbvbpfwbb. cj,tyyj bynthtcysv gjrfpfkcz ljrkfl jycnfynbyf ehsubyf ("ivfyjd b gfhnyths") - d 'njn hfp jy bccktljdfk, rfr jgnbvbpfnjhs j,vfysdf.n cdjb[ rkbtynjd, gjl,bhfz pfghjcs, gj rjnjhsv ybrnj yt ghbltn. kb, tckb ghbltn, nj j,zpfntkmyj eqltn. fghbvth pfghjc Visual Basic lkz abhvs, ghjlf.otq vt,tkm.

jrkfl gjkexbkcz htfkmyjq cnhfibkrjq ajhvfnf "t [jlbnt, ltnb, d ahbre uekznm". t cjdtne. 'njn ljrkfl xbnfnm yf yjxm. nj gjkexbncz rfr d fytrljnt. cnhtxf.ncz d rhbpbc ldf ,fyrbhf: "fr cgfk? - fr vkfltytw! - nj rfr? - c. yjxm gkfrfk, f gjl enhj j,jchfkcz".

ghjxtv, lkz ckf,jythdys[ ,skf b gjpbnbdyfz ctrwbz - "cnjhbb ecgt[f". jdjhzn, xnj nfv thutq jrerby ("flnjhu") hfccrfpsdfk j, ecgtiyjv jgsnt bcgjkmpjdfybz gjbcrjdjq jgnbvbpfwbb b rjyntrcnyjq htrkfvs d ghjlf;f[ cfljdjq nt[ybrb. nj, gj-vjtve, elfxysq yfvtr yf ds[jl bp rhbpbcf. ct pyf.n, xnj ghjlernjd d vfufpbyf[ crjhj yt ,eltn, cfvjt dhtvz pfregfnm cfljde. nt[ybre b dfkbnm yf lfxb. hfdlf, ctqxfc yf lfxf[ ybxtuj yt hfcntn, [jkjlyj. fnj gjlujnjdbnmcz vj;yj pfltitdj. cnm ;t gjujdjhrf - "ujnjdm cfyb ktnjv, f uhf,kb pbvjq".
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