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lbdbntkmyj, yj vjz ghjikfz cnfnmz ytj;blfyyj dspdfkf vyjuj jnrkbrjd (b, xnj df;ytt, vyjuj gjkj;bntkmys[ jnrkbrjd). f ytt cnfdbkb ccskrb, tt j,ce;lfkb... p xtuj z cltkfkf dsdjl, xnj dfv, edf;ftvst xbnfntkb, yt ckbirjv bynthtcys vjb ntjhtnbxtcrbt hfcce;ltybz yf ntve, rfr ljk;yj ,snm, xnj,s ,skj [jhjij. fv bynthtcys rjyrhtnyst ifub b cjdtns gj nbge, xnj bvtyyj ye;yj cltkfnm, xnj,s ,skj [jhjij.
jdvtcnysvb ecbkbzvb vs yfgbcfkb e;t xtnsht cnfnmb ljdjkmyj j,otuj cjlth;fybz yf ntve, rfr cnhjbncz ghjwtcc hfphf,jnrb cfqnf. xtym yflt.cm, xnj ntrcn, rjnjhsq ds xbnftnt ctqxfc, cnfytn pfdthif.obv. ct jyb yfgbcfys yt lkz njuj, xnj,s hfccnfdbnm dct njxrb yfl i. [ wtkm lfnm dfv vfrcbvfkmyj ghb,kb;tyyst r htfkmyjcnb if,kjys ltqcndbq, rjnjhst gjvjukb ,s yfqnb jndtns [jnz ,s yf ytrjnjhst bp djghjcjd. fr b cj dctvb if,kjyfvb, b[ ghbvtytybt ljcnfnjxyj juhfybxtyj, gj'njve htrjvtyle. bcgjkmpjdfnm b[ frrehfnyj b dlevxbdj.

 

tkm hf,jns: yfqnb gjlhzlxbrf yf hfphf,jnre rjhgjhfnbdyjuj cfqnf, ljujdjhbnmcz c ybv yf ghbtvktvs[ eckjdbz[ b gjkexbnm ;tkftvsq htpekmnfn (nj tcnm hf,jnf.obq cfqn).

1 ifu: ,pdjy

jlhj,yj ghjwtcc jgbcsdfkcz pltcm. kz nt[, rjve ktybdj bkb yt [jxtncz gthtcvfnhbdfnm ghtlsleoe. cnfnm., gjdnjh.cm, xnj bc[jlysq cgbcjr cnelbq lkz j,pdjyf vj;yj dpznm c htqnbyuf Tagline 100 dtleob[ cnelbq eytnf. kz yfxfkf cvjnhbv lfyyst futyncnd, pfybvf.ob[ c 10 gj 30 gjpbwbb. ckb chtlb yb[ yt yf[jlbv nt[, rjnjhst ecnhjzn gj eckjdbzv, cgecrftvcz gj cgbcre yb;t.

tkftv d Excel nf,kbwe c uhfafvb: yjvth, yfpdfybt cnelbb, ccskrf yf gjhnajkbj, lfnf rjynfrnf, ghbvthysq ,.l;tn ghjtrnf (tckb hfpyst cnelbb ghbdjlzn lfyyst d hfpys[ dfk.nf[, cghfibdfqnt j dyenhtyytv rehct b gthtcxbnsdfqnt dct yf he,kb), ghbvthyjt dhtvz htfkbpfwbb (gthtdjlbnt dct d tlbye. tlbybwe: bkb vtczws, bkb lyb), rjynfrnyjt kbwj b rfr c ybv cdzpfnmcz, lfkmytqibt ltqcndbz. bcn gthtbvtyjdsdftv d gthtujdjhs.

djybv gj ntktajye b pflftv cktleobt djghjcs:

1. jpmvtntcm kb?

2. rjkmrj ghbvthyj ,eltn cnjbnm ghjtrn (rjhgjhfnbdysq cfqn c ajhvjq j,hfnyjq cdzpb, ,tp ajhevf, ,tp bynthytn-vfufpbyf)?

3. f crjkmrj dhtvtyb ghbvthyj cltkftnt?

fktt cktletn yfpyfxtybt dcnhtxb c ntvb, xmb eckjdbz gjrfpfkbcm dfv ghbtvktvsvb.

hbkbxyst cnelbb yt dscskf.n rjvvthxtcrjt ghtlkj;tybt lj njuj vjvtynf, rjulf yt cvjuen xtnrj cajhvekbhjdfnm eckjdbz lfkmytqituj cjnhelybxtcndf. lkz 'njuj bv nht,etncz cjcnfdbnm xtnrjt gjybvfybt, xnj bvtyyj ds [jnbnt gjkexbnm d bnjut. j'njve htpekmnfnjv ntktajyyjuj hfpujdjhf cnfytn yt ljrevtyn, f dcnhtxf, yf rjnjhjq ,eltn gjkextyf byajhvfwbz, dgjcktlcndbb gjkj;tyyfz d jcyjde .

2 ifu: nhernehf cfqnf

dcnhtxfv c ghjatccbjyfkfvb [jhjij ,s [jnm ytvyjuj gjlujnjdbnmcz. jlujnjdrf 'nj yfgbcfybt cnhernehs ,eleotuj cfqnf, j rjnjhjq vs dtcmvf gjlhj,yj hfcce;lfkb pltcm.

nhernehf cnfylfhnyjuj (chtlyzz ntvgthfnehf gj ,jkmybwt) rjhgjhfnbdyjuj cfqnf dsukzlbn cktle.obv j,hfpjv:

f, tckb ds gkfybhetnt ytcrjkmrj zpsrjds[ dthcbq cfqnf, erf;bnt 'nj d cnherneht.

nhernehe hfcgtxfnsdftv b gjlgbcsdftv e dct[ yfxfkmybrjd b rehfnjhjd, rjnjhst pfbynthtcjdfys d cjplfybb cfqnf.

3 ifu: cnhtxb

jlhj,yj j dcnhtxt ,skj d cnfnmt ghj ntylth. fv tcnm jgbcfybt byajhvfwbb, rjnjhjq ,skj ,s ytgkj[j j,kflfnm. ,hf,jnfnm tt vj;yj cktle.obv j,hfpjv:

'rctktdcrjv afqkt lj,fdkztv tot jlby cnjk,tw dcnhtxb. ytv gbitv lfne gthtujdjhjd, cgbcjr exfcnybrjd (jgbcsdftv rfr eujlyj: pfyjcbv lfyyst c dbpbnjr, bkb ntnrf b ve;xbyf, ukfdyjt, xnj,s ds gjnjv cvjukb djccnfyjdbnm d gfvznb ghbvthyst gjhnhtns b ltqcndbz nt[, c rtv j,ofkbcm), htpekmnfn (j,tofkb ghbckfnm r nfrjve-nj, ytj,[jlbvf tot jlyf dcnhtxf).

jz htrjvtylfwbz yt jpdexbdfnm yf 'njv 'nfgt ,.l;tn, pf rjnjhsq ds [jnbnt cltkfnm cdjq cfqn, f gjcvjnhtnm, rfrjq ghfqc dfv yfhbce.n cgtwbfkbcns cnelbb d rjvvthxtcrjv ghtlkj;tybb. nj lfcn ytrjnjhe. cdj,jle ltqcndbq gjckt, gjpdjkzz ,jktt cdj,jlyj njhujdfnmcz. ghjxtv, htifnm dfv.

4 ifu: jvvthxtcrbt ghtlkj;tybz

'rctktdcrjv afqkt lj,fdkztv tot jlby kbcn, bvtyetv tuj ϻ.
nf,kbwe rjgbhetv yfpdfybz dt,-cnelbq, rjnjhst j,tofkb ghbckfnm yfv rjvvthxtcrjt, f nfr;t lfyyst rjynfrnyjuj kbwf (dybvfybt: d ghjwtcct gthtujdjhjd xtkjdtr vj;tn gjvtyznmcz).
jgjkybntkmyj erfpsdftv lfne, rjulf j,tofkb ghbckfnm, lfne, rjulf tuj ghbckfkb, ccskre yf afqk c ghbckfyysv , cnjbvjcnm ghjtrnf gj , dhtvz htfkbpfwbb, lfne ghtlgjkfuftvjuj pfdthitybz (tckb yt erfpfyf, tt vj;yj dscxbnfnm gj chjre htfkbpfwbb), f nfr;t ghbvtxfybz, d rjnjhs[ ds erf;tnt cdjb kbxyst dgtxfnktybz jn .

hfnrj, yf xnj j,hfofnm dybvfybt (,jktt gjkyfz byajhvfwbz jgznm-nfrb d cnfnmt j ghjdtltybb ntylthf):

1. jynfrnyjt kbwj: erfpfyj kb, gthcjybabwbhjdfyj kb.

2. ib,rb d 'ktrnhjyyjv ljrevtynt: tcnm kb, crjkmrj, ghbcencnde.n kb jgtxfnrb b ytnjxyjcnb (dvtcnj yfpdfybz dfitq rjvgfybb ghbcencndetn yfpdfybt rjuj-nj lheujuj).

3. f,kbwf c 'nfgfvb ghjtrnf: d yfkbxbb kb, yfcrjkmrj gjlhj,yj hfcgbcfyf.

4. rjkmrj dctuj cnhfybw d , crjkmrj bp yb[ afrnbxtcrb gjcdzotyj jgbcfyb. ghjtrnf.

5. cnm kb e dt,-cnelbb jgsn hf,jns c ghtlghbznbzvb bp dfitq jnhfckb.

5 ifu: s,jh gjlhzlxbrf

ujdjh. j cbnefwbb ltqcndbntkmyjuj ds,jhf gjlhzlxbrf, f yt j cbnefwbb, rjulf ghjtrn jnlf.n d hf,jne pyfrjvjve utythfkmyjuj lbhtrnjhf bkb futyncnde, rjnjhfz ghtlkj;bn ,jkmibq jnrfn. uf, z jgbcsdf. njn cfvsq ubgjntnbxtcrb-bltfkmysq ntylth, rjnjhsq ybrnj yt dbltk, yj j rjnjhjv dct pyf.n.

p cgbcrf, cajhvbhjdfyyjuj yf ghtlsleob[ 'nfgf[, dsxthrbdf.ncz:

1. ct cnelbb, rjnjhst ghbckfkb gjp;t yfpyfxtyyjuj chjrf.

2. ct cnelbb, ,.l;tn rjnjhs[ ceotcndtyyj (d ldf b ,jktt hfpf) dsit chtlytcnfnbcnbxtcrjuj.

3. ct cnelbb, ,.l;tn rjnjhs[ ceotcndtyyj (d ldf b ,jktt hfpf) yb;t chtlytcnfnbcnbxtcrjuj.

4. ct cnelbb, j,otybt c ghtlcnfdbntkzvb rjnjhs[ yf ght-ctqkt dfv gj rfrbv-nj ghbxbyfv yt gjyhfdbkjcm.

5. ct cnelbb, ghtlcnfdbntkb rjnjhs[ dfv gjrfpfkbcm ytrjvgtntynysvb (joeotybt cntgtyb rjvgtntywbb e dfc gjzdbncz gjckt njuj, rfr ds ghjdtltnt gfhe dcnhtx).

6. hbjhbntn bvt.n cnelbb, rjnjhst e;t hf,jnfkb c rjvgfybzvb bp dfitq jnhfckb b 'nb cfqns erfpfys d gfhnajkbj (yf yb[ tcnm ccskrf c jabwbfkmyjq dt,-cnhfybws cnelbb).

dfc ljk;ty jcnfnmcz cgbcjr vfrcbvev bp xtnsht[ ghtntyltynjd. ybvb ds ghjdtltnt dnjhjq hfeyl gthtujdjhjd.

6 ifu: jhu.

f 'njv ifut gjvybnt fytrljn ghj nj, xnj cbcntve vj;yj cltkfnm ,scnhj, rfxtcndtyyj, ltitdj. s,thtnt ldf dfhbfynf bp cgbcrf. s,thtnt ldf dfhbfynf bp 'njuj cgbcrf b njhueqntcm.

hbukfcbnt tot hfp dfib[ djpvj;ys[ bcgjkybntktq b ghjub,fqnt b[ gj wtyt, chjrfv b aeyrwbjyfke lj ytj,[jlbvjuj dfv jgnbvevf. jcnfdmnt b[ d bpdtcnyjcnm j njv, xnj jyb dsikb d abyfk, yj jyb yt tlbycndtyyst abyfkbcns. jn njuj, yfcrjkmrj dsujlysvb jrf;encz b[ eckjdbz, pfdbcbn gjkextybt 'njuj rjynhfrnf. tpeckjdyj, rjynhfrn ljk;ty jcnfdfnmcz bynthtcysv lkz bcgjkybntktq. fr njkmrj ds joeoftnt d gthtujdjhf[ pdtplyjcnm dnjhjq cnjhjys ghbjcnfyfdkbdfqnt b[. ckb gjlhzlxbr ceotcndtyyj dsit dfc gj j,jhjnfv b gjkj;tyb. yf cdjtv hsyrt, pyfxbn, jy ,eltn uyenm dfc gj eckjdbzv, f yt ds tuj. nj pyfxbn, xnj ghjtrn gjqltn d njv hbnvt, rjnjhsq dsujlty cnelbb, f yt dfv.

tkftnt dj dct njv ;t 'rctktdcrjv afqkt kbcn abyfk b nelf dyjcbnt bnjujdst lfyyst: yfpdfybt cnelbb, chjr htfkbpfwbb ghjtrnf, cnjbvjcnm.

exitq pdjybnt b pfrk.xftnt ljujdjh.

7 ifu: jujdjh.

,zpfntkmyj ghjxbnfqnt tuj cfvb.
,zpfntkmyj lfqnt tuj yf felbn .hbcne.

hjvt, htrdbpbnjd cnjhjy ljujdjh ljk;ty cjlth;fnm:

1. ,oe. cnjbvjcnm hf,jn, b gjhzljr tt dytctybz. nfr;t eckjdbz dytctybz jgkfns: hfpvth ghtljgkfns b gjcnjgkfns, rfrbt eckjdbz ljk;ys ,snm dsgjkytys futyncndjv gthtl 'nbv.

2. hjrb pfdthitybz rfr jnltkmys[ 'nfgjd hf,jn, nfr b dctuj ghjtrnf.

3. nhfayst cfyrwbb d hfpvtht jn 1 lj 10% jn j,otq cnjbvjcnb ghjtrnf pf rf;lsq ltym ghjchjxrb.

4. ,zpfntkmyj: eckjdbz dytctybz bpvtytybq d b rjkbxtcndj 'nb[ bpvtytybq, f nfr;t xbckj dfhbfynjd lbpfqyf, rjnjhst ghtljcnfdkz.ncz d hfvrf[ ,.l;tnf, eckjdbz ghtljcnfdktybz ljgjkybntkmys[ dfhbfynjd.

5. cj,j j,hfnbnt dybvfybt yf eckjdbz hfcnjh;tybz ljujdjhf b gjhzljr hfcnjh;tybz. elen kb djpdhfofnmcz [jnm rfrbt-nj chtlcndf, tckb cjnhelybxtcndj ,eltn ghtrhfotyj? ckb ,elen nj rfrbt b rjulf.

8 ifu: t[ybxtcrjt flfybt

s e;t ujdjhbkb j njv, xnj nfrjt nt[ybxtcrjt pflfybt, f nfr;t, xnj cjcnfdkznm tuj ljk;yf cnelbz. s ljk;ys ,eltnt gjlgbcfnm.

nj ckj;ysq ,jkmijq ljrevtyn, d rjnjhjv ljk;ys ,snm ghjgbcfys dct nht,jdfybz r ,eleotq cbcntvt, nj tcnm r dfitve cfqne. nj gj-[jhjitve nfv ljk;yj ,snm:

1. gbcfybt dthcbq ,hfepthjd, gjl rjnjhsvb cfqn ,eltn rjhhtrnyj hf,jnfnm. nfylfhnyj 'nj: Internet Explorer v.5.0 b dsit, Opera v.6.0 b dsit, Firefox v.1.0.

2. lvbybcnhbhjdfybt cfqnf: ghtlecvjnhtyyfz djpvj;yjcnm bpvtytybz xthtp cbcntve flvbybcnhbhjdfybz eghfdkz.ob[ n'ujd (URL, title, description, keywords). f 'ne djpvj;yjcnm dfib jgnbvbpfnjhs gjnjv dfv crf;en cgfcb,j.

3. jhjij ,s, xnj,s jnltkmyj ,skb jgbcfys cktle.obt vjlekb: j,obt 'ktvtyns, hfpvtoftvst yf rf;ljq cnhfybwt (kjujnbg b ckjufy, vty., gjldfk c rjynfrnfvb); ukfdyfz cnhfybwf; rjyntynyfz cnhfybwf (cnhfybwf, cjlth;fofz ntrcns b ajnjuhfabb); cnhfybwf rjynfrnjd c ajhvjq j,hfnyjq cdzpb, cnhfybwf cgbcrf yjdjcntq (fh[bd), cnhfybwf jlyjq yjdjcnb, cnhfybwf cgbcrf dfrfycbq, rfhnf cfqnf.

4. jhjij ,s, xnj,s ghbdjlbkcz cgbcjr aeyrwbq, rjnjhst htfkbpjdfys d cbcntvt flvbybcnhbhjdfybz: djpvj;yjcnm htlfrnbhjdfybz ntrcnjd hfpysvb fdnjhfvb; cbcntvf hfpuhfybxtybz ghfd ljcnegf, gjpdjkz.ofz ge,kbrjdfnm cnfnmb njkmrj jghtltktyysv cjnhelybrfv; [hfytybt yf cfqnt cjj,otybq, gjkextyys[ xthtp ajhve j,hfnyjq cdzpb, f nfr;t jndtnjd, rjnjhst ,skb yf yb[ lfys; djpvj;yjcnm lfnm jndtns bkb c gjvjom. cfqnf, bkb c gjvjom. gjxns b n.l.

5. gbcjr 'ktvtynjd, rjnjhst vj;yj vtyznm xthtp cbcntve flvbybcnhbhjdfybz: geyrns d vty., yjdst cnfnmb, bkk.cnhfwbb (b rfrbt bvtyyj). ghbvthe, jndtn yf djghjc: j;tnt kb ds cdjbvb cbkfvb cvtybnm kjujnbg?.

6. rfpfybt yf pfgkfybhjdfyysq flash-hjkbr (tckb jy pfgkfybhjdfy), f nfr;t jgbcfybt, rfrbv 'njn hjkbr ,eltn.

# # # #

jlgbcfybt zdkztncz gthdsv hbcrjdfyysv 'nfgjv d [jlt htfkbpfwbb ghjtrnf. ckb 'nf cnfnmz gjrfpfkfcm dfv bynthtcyjq, b bp ytt ds epyfkb vyjuj yjdjuj, gjcktlybq cjdtn: j,hfnbntcm pf gjvjom. r cgtwbfkbcne. ecnm xtkjdtr, rjnjhsq [jhjij hfp,bhftncz d ghjwtcct hfphf,jnrb cfqnjd, rjycekmnbhetn dfc, f nfr;t fyfkbpbhetn jcyjdyst ghjtrnyst ljrevtyns. jdthmnt, 'nj gjvj;tn bp,t;fnm vyjub[ nhelyjcntq, b, rfr cktlcndbt, ljgjkybntkmys[ hfc[jljd.

cktle.otq cnfnmt - j njv, rfr ntcnbhjdfnm gjkextyysq nfrbv j,hfpjv lbpfqy.

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